They call me "Juicy"

BEHOLD THE JUICY

In their quest to make us desire things we cannot afford, Avid has released a new disc brake. Debuting at the Sea Otter Classic this year the new Avid Juicy Ultimate is geared towards the high priced, low weight, XC market. The new brake features a smaller streamlined look, Ti hardware and a magnesium lever body. "Juicy" and "Ultimate" are adjectives that these brakes deserve.